Trevor Vasey
Site Name: 55423
Site Url: http://55423.info/
Date of analysis: April 2, 2013- April 16,2013

Geographic Reach: Richfield, Minnesota
55423 map.JPG

Type of site: An independent news, information and community-building website serving the community of Richfield, Minn.

Demographic Summary:
55423 Alexa 1.JPG
55423 Alexa 2.JPG

Zip Code
Min Household income
Max household income
Median Resident age
Population density
avg household size
Unemployment
55423
16000
151000
47
20884
2.8
5.50%


Representation:
The first thing that catches your eye about the 55423 website is the orange banner across the top of the home page. In this orange banner there is also a tool bar that will lead you to other categories in the news source. As you scroll down the page you see some of the top news stories in the community. There is a photo gallery to the right that features some big events in the community with one of them being their high school girls basketball team which made it to the state championship. They have a poll on the right side of the site with a question that gives the readers a way to get involved. On the bottom it has the latest police report in the area so people can see what problems there are.

55423




Ethnicity
Male
Female
Don't Know
Total
White
7
3
0
10
Black
0
1
0
1
Hispanic/Latino
0
0
0
0
Asian
1
1
0
2
Native American
0
0
0
0



55423




Ethnicity
Male
Female
Don't Know
Total
White
54%
23%
0%
77%
Black
0%
8%
0%
8%
Hispanic/Latino
0%
0%
0%
0%
Asian
8%
8%
0%
15%
Native American
0%
0%
0%
0%

Production:
During the screen grab process, the 55423 stopped posting news and terminated the site in general. Even when they would update it they would only update the news briefs and not the main story of the site. Since there isn’t a big market for the site, a lot of their stories were based off the school and local sports. There was never a lot of new content updated to the site. I feel once the author knew that not many people were reading it, his desire to put up new stuff decreased over time.
55423_Screengrab_040213.JPG

Identity:
The author of the 55423 is Mark Plenke, a Communication Department instructor at Normandale Community College in Bloomington, Minn. Mark also worked as a reporter and editor for several Midwestern daily newspapers and KMSP-TV in the Twin Cities. The audience is designed to be the local community. The identification is established by having nice graphics that draw the reader in, and by having stories related to this small town.

Consumption:
This site is designed for the whole town of Richfield, Minnesota. 55423 is designed to be a community newspaper offered online. It has news about local government, schools, the justice system, local business and other areas of interest. There are links to Twitter and Facebook on the main page. Most of the government and justice system information is designed for the older generation, and the local sports and the education piece attract a younger audience.

Regulation:
Due to the fact that the website was terminated, it’s safe to say that the regulation of this site was not so good. The writer did not do a good job of constantly updating the site, therefore people couldn’t rely on it for accurate and recent news. There were only a few stories on the site and most of them were pretty old. It is hard to do a publication on only one town and expect it to be popular. Maybe if they would have expanded their network, they could have been more successful and had more to write about.

Evaluation:
Overall the site is well written but not well kept up. They had to stop writing because of the lack of interest. It didn’t stand much of a chance since it was aimed at only one zip code. The town is a very small town as well, so there isn’t much to write about. This is not the best example of a hyperlocal news site.

Bibliography:

55423. April 2, 2013. Screen grab retrieved April 2, 2013 from http://www.55423.info/
55423. April 3, 2013. Screen grab retrieved April 3, 2013 fromhttp://www.55423.info/
55423. April 4, 2013. Screen grab retrieved April 4, 2013 from http://www.55423.info/
55423. April 5, 2013. Screen grab retrieved April 5, 2013 from http://www.55423.info/
55423. April 6, 2013. Screen grab retrieved April 6, 2013 from http://www.55423.info/
55423. April 7, 2013. Screen grab retrieved April 7, 2013 from http://www.55423.info/
55423. April 8, 2013. Screen grab retrieved April 8, 2013 from http://www.55423.info/
About this site. (n.d.). Retrieved May 7, 2013 from http://www.55423.info/about
Audience Demographics for 55423.info (n.d). Retrieved May 7, 2013 from http://www.alexa.com/siteinfo/55423.info#
City-Data.com. (n.d). Retrieved April 4, 2013 from http://www.city-data.com/