Yasmeen Grandison
Professor Ferrier
Communications 100: Final Analysis
5/10/13

Baristanet
URL: http://www.baristanet.com/
Screen Grab Dates:

  • April 2, 2013
  • April 3, 2013
  • April 4, 2013
  • April 5, 2013
  • April 6, 2013
  • April 7, 2013
  • April 8, 2013
  • April 9, 2013
  • April 10, 2013
  • April 11, 2013
  • April 12, 2013
  • April 13, 2013
  • April 14, 2013
  • April 15, 2013
  • April 16, 2013
Geographic Reach: Essex County, NJ
http://hyperlocalonlinenews.wikispaces.com/URL_Geographic-Reach

Map of Essex County:
http://www.trulia.com/blog/manny_rosa_jr/2011/08/57_of_essex_county_nj_multi-family_homes_sold_are_distressed_sales

map of essex.jpg


Type of Site: Hyperlocal

Demographic Summary: http://www.alexa.com/siteinfo/baristanet.com#

  • Baristanet covers four zip codes in the Essex County area. Ethnically the area houses around 73.2% White Americans, 17% Black and African Americans, 4.5 % Asian Americans, 10.7 Hispanic and Latin Americans, and 2.14% Native Americans. The area is 47% males and 50.5% females. The average household income is around $117,565. Regarding education, 32.5% have a high school diploma or GED, 34.2% have an associates or bachelor’s degree, and 25 have a graduate’s degree.

Untitled.pngbaristanet.png


Circuit of Culture

Representation:

Baristanet is a hyper local online site that targets families whom live in the Essex County. Baristanet readers are given current events that happen in the Essex County from breaking news about murder trials, political events, to current events concerning the pet world. Baristanet has inspired many other counties and states to start up local websites similar to Baristanet’s website. Baristanet has also teamed up with Montclair Kids to create Barista Kids. When one first opens up Baristanet’s home page the title “Baristanet,” is the first thing he or she will see. The title is in big bolded cursive letters in the left hand corner behind a blank white background. The website homepage is extremely busy and it is difficult to see what is more important. Starting from the top beside the title is a moving advertisement that changes every 2 or 3 seconds, informing viewers about upcoming events. Below this are several separate categories such as Real Estate, Kids, Food, and Pets that allow Baristanet readers to narrow their search. Below this are five major stories in the Essex County under the title, “Feature Five.” The five stories change every week with new stories that may interest their readers. Beside and below the “Feature Five,” are 2 unrelated advertisements that change often. Below these advertisement on the left hand side are the several categories stated again only with a select story under each category. Along with these stories is the website calendar that is more to the bottom of the page with four popular events and an option to view all the calendar’s contents. Below this calendar is a video under the title, “Recent Video.” Usually there are stories under this heading that are expressed through a video rather than words. On the right hand side is the, “Featured Comment,” in which Baristanet picks a comment to display on their homepage. Below this is a section that gives readers a chance to subscribe, follow, friend, and tip Baristanet through links for Facebook, Twitter, Flickr, and RSS. Finally below this is a section for readers to read tweets from sponsors and Baristanet itself. This homepage has the most content that I have seen on a homepage, without looking too messy. Baristanet gives its readers a lot of information to read and look at. In my opinion the only reason why one may not say that Baristanet’s homepage is too cluttered with ideas is because of its background. Being that the background is a whitish light gray tint, this calms the page and gives the homepage a sense of organization.

Using my 14-day screen grabs I organized my visuals in a chart:

http://hyperlocalonlinenews.wikispaces.com/Baristanet_Appendix


Males
Females
Total
White
15
17
32
Black
3
0
3
Latin/Hispanic
1
0
0
Asian
0
0
0
Native American
0
0
0
Total
18
17
35

Using my 14-day screen grabs I organized my visuals by percentage in a chart:
http://hyperlocalonlinenews.wikispaces.com/Baristanet_Appendix


Males
Females
Total
White
42.8%
48.5%
100%
Black
.08%
0
100%
Latin/Hispanic
.02%
0%
0%
Asian
0%
0%
0%
Native American
0%
0%
0%
Total
100%
100%
100%

Production:

By looking at my 14-day screen grabs I analyzed the production side of my hyper local online news site. Baristanet was up to date with their stories. Very rarely would the stories stay the same during my analysis, unless it was a larger event. Every story had pictures which were mainly of white people in action shot or posing for that picture. Not many colors are used for each story. If there weren’t people in the picture Baristanet usually offered a picture of a simple setting that got the point across. For instance, if the topic was about food, there would a small dish. Or if the topic was about real estate, there would be a small picture of a house. Baristanet keeps in simple by keeping its greyish white background. As authors go, I read a story from a different author every day. This tells me that Baristanet has many people writing for them. Very rarely would I look for the author and find “Baristanet Staff,” although it did happen once or twice. The stories for Baristanet ran rather long. Most stories ran all the way to the bottom of the page, instead of a few concise paragraph. I found that the longest stories were about the Boston Bombing and Roger Ebert’s death.

Sample Homepage:

samplehomepage baristanet.png

Identity:

Focusing on the Identity portion of the circuit of culture I noticed that the website was very gender neutral. I believe that Baristanet tries not to side with one gender. Baristanet provides a lot of content that guarantees something for every type of person. I have also noticed that Baristanet is more of a blog in which the authors add in their personal feelings about their topics rather than a general coverage. Most sties will have just the facts of the events without their personal views or opinions added.

Consumption:
Baristanet was created to give citizens of the Essex county information about their city from a personal view point. One may not even have to leave home or watch the news because Baristanet captures and writes about recent crimes, parenting updates, and real estate. As I reviewed my demographics I noticed that the majority of the population of Essex County is White American and believe that Baristanet reflects that in their visuals. There are hardly any minorities such as blacks, Latinos, Asians, or Native Americans in their photos, unless a cultural event was being written about. I believe that Baristanet tries to target the majority of the population instead of every possible person.

Regulation:

Baristanet is a very reliable hyper local site. Every day when I opened up the homepage for my 14 day analysis I could count on Baristanet to fill me in on a new story. Baristanet hardly leaves consumers bored with its busy content. Baristanet does not try to shield their audience from reading gruesome stories of crimes, death, and murder. Although Baristanet is mainly a blog site, I never say any profanity or inappropriate language. I believe that Baristanet tries to keep it honest but tasteful. Baristanet challenges public and private space by giving its readers a chance to share, follow, and friend the site by using social media sites like Facebook and Twitter. Also Baristanet allows readers the option of being a part of their mailing list to receive even more Baristanet updates.

Evaluation:
Baristanet does a great job in providing coverage of both big and little stories while adding in personal opinions that may or may not agree with. The stories are always up to date and offer a large variety of stories. There is something for everyone at Baristanet. There even is a kid’s page under the title “Barista Kids.” The demographics of Essex County do reflect on Baristanet’s visuals. Although the majority of the population is White American in that area, Baristanet should work to promote diversity, being that other races do exist in Essex County.

Bibliography:

Baristanet. (n.d). Retrieved May 1, 2013, from www.newarkpulse.com .

Map of Essex County. (n.d). Retrieved May 1, 2013, from http://www.trulia.com/blog/manny_rosa_jr/2011/08/57_of_essex_county_nj_multi-family_homes_sold_are_distressed_sales

Audience Demographics of Baristanet. (n.d). Retrieved April 2, 2013, from http://www.alexa.com/siteinfo/baristanet.com#

Baristanet. (n.d). Retrieved April 2, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 3, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 4, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 5, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 6, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 7, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 8, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 9, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 10, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 11, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 12, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 13, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 14, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April15, 2013, from www.baristanet.com .

Baristanet. (n.d). Retrieved April 16, 2013, from www.baristanet.com .

Sample Home Page. (n.d). Retrieved May 5, 2013, from www.baristanet.com .